The Client
IMA India is an associate of the Economist Corporate Network - a part of the UK-based Economist Newspaper Group. The group is perhaps best known for its weekly journal on business, politics and the economy, The Economist Newspaper.

The Challenge
Besides an effective Web presence, IMA India also wanted to post certain documents on the site that could be accessed by its members alone. The organisation has generated these documents over the years through Peer Group Forums, Roundtables & Business Meetings, Policy Research and Research & Advisory activities. The client also required a secure and reliable mailing solution.

The Solution
Olive has designed the corporate Website for IMA India, as well as a login module for its members and clients. The content at the Knowledge Centre is also made password protected. Currently, certain documents can be accessed by the members of the India CEO Forum alone while others are meant for the members of the India CFO Forum. Each document is appropriately designated with a specific icon, placed next to the document link. For non-members, a few sample documents in each section are available for preview purposes.

Olive has also provided secure and reliable Web hosting services including Anti-virus and Anti- spam solutions. In addition, we have installed a Website statistics tool to track the Net traffic visiting the site.

Benefits
The Web presence has helped IMA India highlight its accessibility to information on the specialized services from the company and extension of the corporate brand across the globe. The site has also started attracting traffic from national & international target customers. The login module ensures that the information is secure and accessible to its members only.

The Anti-Virus and Anti-Spam solutions scan and remove all inbound and outbound virus-infected e-mail messages and unwanted bulk mails at the server level.

The Web Analytics software with its Campaign Tracking and E-commerce Reporting Modules provide a complete picture of marketing activities and Website ROI.